Client Login

Why Rich Media Works

Why Rich Media Works

Look at Me! Click Me! Why Rich Media Works

Do you remember how Alice in Wonderland drinks when told to “drink me” and eats when instructed “eat me”? Wouldn’t it be great if consumers would do this for our businesses ads?

Well, we can’t use Wonderland magic, but we can use Rich Media tools to prompt the consumer to respond the way we want them to.

Click-Me Buttons

A prominent button is a great way to demand a response from the consumer. It just seems to cry out “click me!” You can use buttons to direct the consumer to a scheduler or a form. Like a worm on a hook, it may get the fish to bite. If it gets a new visitor to your site and into your funnel, you are on your way to a sale.

Look-at-Me Banners

We’ve all seen these banners that just seem to say “look at me!” A typical banner ad shifts from one picture to the next, showing you current specials. An automotive dealership shows you the latest models. A restaurant website displays pictures of their most delicious dishes. It’s an immersive banner, that is definitely shouting “look at me”, and holding the consumers attention.

Take-Overs, Tear-Backs and Floaters

Tear-backs, floaters and take-overs are other ways that a website can shout “Click me! Look at me!” The take-over is simply an ad or a form that comes up when the viewer opens the webpage. They must look at it long enough to decide to close the ad. A floater is an ad that moves with the viewer as they scroll down the page. Again, they must decide to interact when they close it. A tear-back asks them to click to see what’s underneath.

Put Rich Media to Work for You

As you surf the web, watch for these and other rich media tricks. See which ones you like and which ones might work for your business.

You can find out more ideas from the team at Elivate. We can manage individual aspects of your online presence or provide a complete package of services to help your business grow. Contact us to learn more.

  • I couldn’t be more impressed with the work done by Elivate. We’ve worked with them on everything from a website redesign to implementing blog content on our site. Not only are they knowledgeable about how to drive traffic and engage site visitors, but they offer ideas throughout the process that take our projects to the next level. They are a creative, dedicated, and responsive team who continue to exceed our expectations.
    Gina Hackett-Champ, Marketing Manager, Auspex Capital
  • Working with Elivate has been an outstanding experience. They are true partners in our SEO strategy. In a short amount of time, we have seen our rankings rise. They are consistently on top of the latest technology and trends and are a vital part of Duffy Group’s ongoing effort to maximize our SEO at the highest possible level.
    Sharon Cereska, Marketing Director, Duffy Group, Inc.
  • These guys are amazing! They are my complete go to for any graphic design needs. Elivate is responsible for creating our logo, website, business cards, and more. They are quick to respond and make any changes you need quickly and efficiently! They are creative and can help develop designs you did not consider just by sharing your vision. We have tried many different companies to manage and create our website. Elivate tops them all. You will not be disappointed!
    Mary Joy, RailForce
  • I can't say enough about elivate. They give my business superior and unmatched service. I couldn't have launched my business without their experience and knowledge. They have been a key partner in the entire process. They are very responsive to every need and I would recommend them to anyone looking for experts in internet marketing.
    Nick Hintz, Founder and Head Coach, FIT-Body Lab
  • Our practice and business was moving in many different directions and we were't sure how to approach our online marketing. elivate stepped in and created the perfect strategy. We've seen unprecedented growth!
    Dr. Rob Glade, Partner, Pediatric ENT
  • When we bought Peek's Floor Co. we found out that the previous owners had been they had been spending thousands of dollars a month on online marketing without much return. We brought on elivate and we saw an immediate impact in our search rankings, leading to a big increase in customers.
    John Stacy, Vice President, Peek's

CONVINCED?

LET'S TALK