Email marketing is among the most sophisticated tools in our toolbox. Think about the best email advertisements that appear in your inbox. We can do that for your business. What’s more, we can complete the circle with the right website content and, when needed, new landing pages. Here are the questions we ask to get the job done.
Find Your Focus
No matter how great your product is, you can’t sell it unless you can get the consumer to act.
We’ll help you discover ways to invite the reader to explore further. Can you provide an informational resource? Is there a compelling sale? What simple offer can be made to encourage a response?
Target Your Audience
Who are your email recipients? This is an important question and the answers should shape the style and content of your emails. If you can anticipate the needs of your audience, your emails have a better chance of getting the response you want. An email sign-up form can be simple, but it should ask for the information you need.
Grab Their Attention
Clean graphics and the right text can lead them to click on your call to action.
You can shower the reader with graphics, but you want to use only the ones that will hold their attention. This means they must be tailored toward the reader. The effect must be clean and not cluttered. Creativity should serve the content.
Prompt A Reaction
A clear call to action should help move the reader from the email to the company’s website. Once there, the content should be consistent with the email message and yet compelling enough to hold the reader in place long enough for the next call to action.
WHAT MEASURES EMAIL MARKETING SUCCESS?
Watch the Numbers
If your sales go up, there is a clear correlation between an email marketing campaign and your success. However, email marketing isn’t that clear cut. There are many ways to measure how it is working. A statistical analysis can reveal the true effect of each email. Did readers respond to the call to action? Once on the website, did it hold their attention? Data will tell the tale.