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Rich Media Advertising

Rich Media Advertising

More than text, more than pictures, rich media moves. Digital interactive media floats, expands, and entices. Businesses can utilize these tools to sell products, recruit clients, or expand name recognition.

Elivate promotes the use of rich media advertising because it engages the user. A higher interaction rate means more click-throughs and conversions, and this means a better chance of meeting your ultimate marketing goals.

With more engagement, there are more ways to measure audience response. With multiple levels of interaction, you have multiple metrics to assess.

Why choose Rich Media

Consumers enjoy:

  • high quality content
  • interactive and even fun activities
  • short cuts to vital information

Businesses enjoy:

  • Higher Interaction Rate = consumer remains with the website and performs a wanted action
  • Higher Action Rate = consumer engages in an additional activity
  • Higher Conversion Rate = consumer makes contact, fills out a form or purchases a product

Examples of Rich Media

Rich Media has been evolving quickly. Here are just a few examples that we work with at Elivate:

  • Dynamic Banners
  • Buttons
  • Transitionals
  • Over-the-page take-overs and tear-backs
  • Floating ads

How to Add Rich Media

The team at Elivate has the specialized technological know-how to handle all of rich media’s many characteristics and coding:

  • Streaming video
  • Dynamic motion
  • Animation
  • Sound Effects
  • Voice Over
  • User Interaction Features
  • Live feeds (Twitter, etc.)
  • JavaScript

How does Rich Media Measure Response?

With rich media, you invite instant user interactions, even if they simply turn the sound off or pause the video. You can embed a contact form in your over-the-page take-over which grabs the viewer as he enters the website. A floating ad can catch the eye of a consumer as she shops.

Rich Media allows Elivate to monitor many more activities:

  • Interaction Rate: calculates percentage of audience that responds to the ad unit
  • Length of Interaction: calculates the length of response to the ad
  • Video views: compares average length of play to the ad’s length
  • Display Time: averages how long the ads are displayed
  • Dwell Time: calculates the percentage of consumers who moved cursor over the ad

With more data, you get an accurate picture of how the consumer is interacting with the information and ideas on your website.

  • I am fortunate to be working with Elivate. Their team is responsive, honest, quick to resolve issues and great problem solvers. Their team has driven positive ROI for our PPC campaigns and they have increased our SEO visibility in a very competitive space.
    Christopher Johnson, Director of Marketing, Storage West
  • I couldn’t be more impressed with the work done by Elivate. We’ve worked with them on everything from a website redesign to implementing blog content on our site. Not only are they knowledgeable about how to drive traffic and engage site visitors, but they offer ideas throughout the process that take our projects to the next level. They are a creative, dedicated, and responsive team who continue to exceed our expectations.
    Gina Hackett-Champ, Marketing Manager, Auspex Capital
  • Working with Elivate has been an outstanding experience. They are true partners in our SEO strategy. In a short amount of time, we have seen our rankings rise. They are consistently on top of the latest technology and trends and are a vital part of Duffy Group’s ongoing effort to maximize our SEO at the highest possible level.
    Sharon Cereska, Marketing Director, Duffy Group, Inc.
  • These guys are amazing! They are my complete go to for any graphic design needs. Elivate is responsible for creating our logo, website, business cards, and more. They are quick to respond and make any changes you need quickly and efficiently! They are creative and can help develop designs you did not consider just by sharing your vision. We have tried many different companies to manage and create our website. Elivate tops them all. You will not be disappointed!
    Mary Joy, RailForce
  • I can't say enough about elivate. They give my business superior and unmatched service. I couldn't have launched my business without their experience and knowledge. They have been a key partner in the entire process. They are very responsive to every need and I would recommend them to anyone looking for experts in internet marketing.
    Nick Hintz, Founder and Head Coach, FIT-Body Lab
  • Our practice and business was moving in many different directions and we were't sure how to approach our online marketing. elivate stepped in and created the perfect strategy. We've seen unprecedented growth!
    Dr. Rob Glade, Partner, Pediatric ENT
  • When we bought Peek's Floor Co. we found out that the previous owners had been they had been spending thousands of dollars a month on online marketing without much return. We brought on elivate and we saw an immediate impact in our search rankings, leading to a big increase in customers.
    John Stacy, Vice President, Peek's

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