Making Content Count: Tips for Better SEO
Your website is up and running. It looks so good. Yet no one is stopping by.
There can be a number of reasons that a website doesn’t get traffic. The biggest ones relate to SEO. This is more than just keywords. It relates to content, keyword URLs, and Google indexing issues.
Thin or Duplicative Content
A website that’s content is primarily classified as thin content by Google’s search engine. This is especially true if it is just used to send the visitor to another site. Even if you make sure your site has content, duplicate content will be noticed by the search engine and may result in low rankings.
Okay, so you’ve got lots of content. Is the SEO right? Google has guidelines for how much optimization should be done. This means your writers must avoid keyword stuffing. Our writers understand the search algorithm so we know exactly what terms should be used and how often.
You’ve got to make sure the terms you use are meaningful search terms on Google. The good news is that it is possible to achieve high rankings with the right terms. The bad news is that these terms can change over time. The best way to know is to use an expert who can follow your rankings, keeping up with what terms are working and which ones aren’t. Your expert should be able to recommend other terms that can help increase your exposure. To rank for new terms, you can incorporate the keywords by optimizing existing pages or creating new pages and articles..
Your URL is the address that Google recognizes. If it has a neat and tidy URL structure with important keywords in place, you are much more likely to move up in the rankings. For the best results, URLs should be as short as possible. Words should be precise and descriptive with keywords built in. Non-letter characters are a no-no.
Black Hat Practices
Google’s algorithms look for black hat practices such as abusive link tactics and cloaking. A website is supposed to generate natural inbound links, and Google knows when the website manager has traded for them or bought them. Cloaking shows one page to the search engine crawlers and a different page to visitors.
To get a review of your SEO content, ask for a free marketing analysis from the team at Elivate.