Elivate was recently honored with the 2019 Best Overall Marketing Partner Award from Earnhardt Auto Centers. This is a gratifying moment, and it is also...

Start-ups face many challenges in today’s economy. The biggest is probably how to maintain an effective online presence.  There are many components that require different...

The middleman is the intermediary who takes a cut of your profit share.  That’s basic business 101.  Sometimes the middleman is a necessity. Other times...

When my four-year-old cousin visited, I was stuck in the back row of the minivan, keeping her company.  I wasn’t too surprised to hear her...

Developing a Content Strategy for Social Media Will Help It Work for You Instead of Against You Whether you choose to engage in social media...

I am sure we could have a long debate on this topic. So many printed materials have shrunk (newspapers, magazines) and others have disappeared entirely...

There are some keys to running a successful website that will benefit your brick-and-mortar business. Let’s take a look at some of the ways that...

Look at Me! Click Me! Why Rich Media Works Do you remember how Alice in Wonderland drinks when told to “drink me” and eats when...

The overall goal of an online video is, of course, selling your product or services and raising your profile. However, many business managers don’t realize...