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Direct Marketing

What is Direct Marketing?

With direct marketing, you cut out the advertising middleman and go directly to consumers. Today’s options range from traditional print media to more sophisticated online activities. The Elivate team can create direct marketing tools and direct your campaign. Examples include:

  • Full Color Brochures
  • Sale Flyers
  • Informational Newsletters
  • Request-a-Quote Postcards
  • Print or Online Coupons
  • Targeted Emails
  • Targeted online ads

What’s The Goal of Direct Marketing?

The goal of direct marketing is to seek a specific action. Sometimes this is a sale, but just as often, it is seeking something else. The direct marketing format helps to determine which responses are more likely. These include:

  • Identifying potential customers’ names and email address
  • Prompting a visit to the company’s website
  • Nudging them to call the business or return a postcard
  • Making an appointment
  • Completing a purchase

How Does Direct Marketing Differ From Mass Advertising?

With direct marketing, Elivate can target consumers who are more likely to choose your product. Using geography, personal affiliations or expressed interest to limit the advertising, there’s a better chance of reaching the right audience. You can personalize your message, making it have a greater chance of acceptance and effectiveness..
Business costs are limited by targeting your ads. This cost-effective approach adds up to a better return on your investment.

The circle continues with measurable results. Elivate can build in success markers and use them to track the overall success of your direct marketing campaigns. This leads to more effective marketing as you move forward.

LET’S GET STARTED.

Talk to the Elivate team to discover what we can do for you.

  • I couldn’t be more impressed with the work done by Elivate. We’ve worked with them on everything from a website redesign to implementing blog content on our site. Not only are they knowledgeable about how to drive traffic and engage site visitors, but they offer ideas throughout the process that take our projects to the next level. They are a creative, dedicated, and responsive team who continue to exceed our expectations.
    Gina Hackett-Champ, Marketing Manager, Auspex Capital
  • Working with Elivate has been an outstanding experience. They are true partners in our SEO strategy. In a short amount of time, we have seen our rankings rise. They are consistently on top of the latest technology and trends and are a vital part of Duffy Group’s ongoing effort to maximize our SEO at the highest possible level.
    Sharon Cereska, Marketing Director, Duffy Group, Inc.
  • These guys are amazing! They are my complete go to for any graphic design needs. Elivate is responsible for creating our logo, website, business cards, and more. They are quick to respond and make any changes you need quickly and efficiently! They are creative and can help develop designs you did not consider just by sharing your vision. We have tried many different companies to manage and create our website. Elivate tops them all. You will not be disappointed!
    Mary Joy, RailForce
  • I can't say enough about elivate. They give my business superior and unmatched service. I couldn't have launched my business without their experience and knowledge. They have been a key partner in the entire process. They are very responsive to every need and I would recommend them to anyone looking for experts in internet marketing.
    Nick Hintz, Founder and Head Coach, FIT-Body Lab
  • Our practice and business was moving in many different directions and we were't sure how to approach our online marketing. elivate stepped in and created the perfect strategy. We've seen unprecedented growth!
    Dr. Rob Glade, Partner, Pediatric ENT
  • When we bought Peek's Floor Co. we found out that the previous owners had been they had been spending thousands of dollars a month on online marketing without much return. We brought on elivate and we saw an immediate impact in our search rankings, leading to a big increase in customers.
    John Stacy, Vice President, Peek's

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